Crew Gift House


The client came to us with these issues:

Crew Gift House needed some advice in respect of search engine optimisation and a website marketing campaign that actually worked. They needed to attract visitors, retain traffic and convert visitors to sales.

Aykira’s solution was:

To provided training and hands on assistance, as well as off site SEO work; covering:

  • How SEO and SEM are actually related and how good SEO can reduce your SEM costs;
  • Proper usage of page titles and meta descriptions;
  • Usage of AdWords, Google Analytics and Google WebMaster and how to tie them together;
  • Social media techniques to promote business;
  • Link building from other sites;
  • They are now in control of their ad spend budget and able to manage it effectively themselves.

Technologies Used

  • Adwords
  • Google Analytics
  • Google WebMaster
  • FaceBook
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