In the eyes of the search engines, it’s just not enough to have a pretty website.
Your website also needs to be discovered by search engines and indexed for keywords which match your products and services, this is where Search Engine Optimization (SEO) services comes in. SEO is part science, part art, and to be done effectively requires in depth knowledge and expertise – Aykira understands how to do effective SEO – we have been doing SEO consultancy for many years.
Some of the specialist SEO techniques used are:
- Well written content that is designed to be read by visitors, and loved by spiders (the programs that search engines use to crawl over your website);
- Clean, uncluttered code (so the spiders don’t get tangled up);
- Glaringly obvious, simple navigation systems;
- Quick loading graphics;
- Prudent use of bells and whistles (we don’t want to scare the spiders off);
- Site maps (so the little fellas don’t get lost);
- Websites engineered so they show up in local searches;
- In depth analysis of traffic patterns and actual site usage.
SEO Consultant Services that are Effective
At our core Aykira provides effective expert SEO services for businesses and we strive to deliver results that will help you grow – in short we will make your website rank well in search results. You don’t have to take our word that we know what we are doing – see our testimonials .
We also focus on growing the right sort of traffic for your website so you get conversions to leads and ongoing business, your website needs to be a ‘profit center’ for your business and we will help you achieve that.
We can perform SEO on all websites, regardless of the content management system or hosting environment used. Although if you host your website with us, we can apply powerful pro SEO techniques that cannot be done elsewhere. We also have in depth experience utilising WordPress to create SEO effective websites.
At Aykira we understand every website has two audiences – the ‘human’ audience and the ‘machine’ audience. Both need to be properly accommodated to be successful online. To do this well requires content and technical expertise combined.
Another point of difference with Aykira is that we will educate you on the techniques on how to manage content on your website to keep improving its SEO qualities over time. Who else has the confidence & depth of expert skills to do that?
SEO and AdWords are linked…
For instance did you know that SEO and AdWords are actually interconnected? Have good SEO and it’s likely your AdWords spend will go that much further, have bad SEO and you will pay over the odds for those clicks – did anyone else tell you that before you committed to an AdWords campaign? Yes, the SEO quality of the AdWords landing page has a direct impact on the cost per click (CPC) that you have to pay, sometimes by up to ten fold (e.g. get the SEO just right and the CPC cost drops to a tenth of what it would otherwise be)…
Effective SEO is shown by the results it can generate. The above graph is from one of the websites we manage, see how both the blue line (impressions) and the red line (clicks) go up over the 2 month period. This is no accident, this is by the deliberate application of SEO techniques learnt over many years. We think the results speak for themselves.
SEO & Technical Expertise, all in one
We are even so good at what we do we provide our own online tool to allow you to assess the SEO, SEM, Performance, Security and Mobile characteristics of your website yourself before you come to us – see here .
In fact, this is the very tool we will use if you engage with us to provide a before and after analysis of the work we have done, so you will know we have delivered improvements to your website.
Effective SEO & Expert SEO Matters to online performance
If you want to improve website traffic and hence your returns, contact us, your local Sydney SEO experts today by filling in our contact form.