latest Internet Trends Report 2014

KPCB have just released their latest internet trends report, see here . For us it comes as no surprise that: Smart phone usage to access the Internet is still on the increase; Tablet usage is exploding (faster than uptake on PC’s ever!); Majority (97%) of mobile OS’es are either iOS, Android or Windows mobile; Video[…]

Search Engine Marketing (SEM)

  Website Marketing Online marketing is one of the most popular forms of company marketing today. The internet is now a preferred method to communicate. Online marketing, where products and services are promoted, can facilitate customer engagement through various strategies such as search engine optimisation (SEO), search engine marketing and email marketing. Aykira can implement[…]

Remarketing, What it is, How to do it and How it Helps Your Business

This article explains what remarketing is, how to do remarketing and how it will benefit your businesses online marketing efforts. What is Remarketing? Remarketing your products or services involves using cookies to continue promoting your products or services to users after they have exited your business website. Remarketing ads offers a great opportunity to reach[…]