latest Internet Trends Report 2014

KPCB have just released their latest internet trends report, see here . For us it comes as no surprise that: Smart phone usage to access the Internet is still on the increase; Tablet usage is exploding (faster than uptake on PC’s ever!); Majority (97%) of mobile OS’es are either iOS, Android or Windows mobile; Video Read more about latest Internet Trends Report 2014[…]

Market to the early adopters and not the mass market

I was surfing around the Internet, as one does, and I came across the following thought provoking video from TED… Its called ‘How to get your ideas to spread’ by Seth Godin. Given the earlier videos by Simon Sinek, and the date of the Seth Godin video (2003); it appears that the ‘job’ in trying Read more about Market to the early adopters and not the mass market[…]

Search Engine Marketing (SEM)

  Website Marketing Online marketing is one of the most popular forms of company marketing today. The internet is now a preferred method to communicate. Online marketing, where products and services are promoted, can facilitate customer engagement through various strategies such as search engine optimisation (SEO), search engine marketing and email marketing. Aykira can implement Read more about Search Engine Marketing (SEM)[…]