Market to the early adopters and not the mass market

I was surfing around the Internet, as one does, and I came across the following thought provoking video from TED… Its called ‘How to get your ideas to spread’ by Seth Godin. Given the earlier videos by Simon Sinek, and the date of the Seth Godin video (2003); it appears that the ‘job’ in trying[…]

Remarketing, What it is, How to do it and How it Helps Your Business

This article explains what remarketing is, how to do remarketing and how it will benefit your businesses online marketing efforts. What is Remarketing? Remarketing your products or services involves using cookies to continue promoting your products or services to users after they have exited your business website. Remarketing ads offers a great opportunity to reach[…]

Pay per click Advertising – is your SEO right? Are you wasting money?

Yes, hard to believe but when you compete on Google for position in their Pay per click advertising, the SEO of your site plays an important part in how effective that advertising spend is. Let me explain. The ‘Magic’ of the bidding process Google uses a complex algorithm to work out who wins out in[…]

Online advertising, are you wasting your money?

The idea for this post came out after encountering two clients within 24 hours who were both spending thousands a month on online advertising and coming to the realisation that it was doing little if anything to contribute to their businesses. The Quality of your site matters! Something most people do not realise is that[…]