Below is a thought provoking video by Simon Sinek on TED. He talks about the different modes of communication used by those who can inspire and lead change. It also offers an interesting insight into how you should author a website to create conversions… Got you thinking haven’t I? I’ve also included below a video Read more about Why, How, What and what it means to your website[…]
Top 5 tips for small business website design, what you should always do. 1. Call to action in the website header Your small business website exists to attract custom, so make sure it is as easy as possible for your customers to contact you if possible. The easiest way to do this is to put Read more about Small business website design – top 5 tips[…]
I’ve recently been watching a few Guy Kawasaki videos of late. He has a wonderful delivery and is able to (largely) stick to his points and ensure the message is delivered. A few of his videos I’ve embedded below to save to having to hunt for them on the Internet. yes, its over 2 hours Read more about Guy Kawasaki – hints and tips for innovation and start-ups[…]
>A downloadable document giving 5 top tips for small business website owners. Inorder to help small businesses with SEO basics, which you need to get right before you explore anything like Social Media and paid for advertising, we have created a document you can download below which details 5 top SEO tips for small business Read more about Top 5 Vital SEO Tips for Small Business Website Owners[…]
Attached to this post is a presentation on Social Media for Business I just did to the BNI Prosperity Chamber in Baulkham Hills. Social Media for Business is becoming an essential undertaking to gather custom. The presentation below describes how significant it truely is and then provides some easy to follow pointers and advice on Read more about Social Media for Small Business, Presentation[…]
This article explains what remarketing is, how to do remarketing and how it will benefit your businesses online marketing efforts. What is Remarketing? Remarketing your products or services involves using cookies to continue promoting your products or services to users after they have exited your business website. Remarketing ads offers a great opportunity to reach Read more about Remarketing, What it is, How to do it and How it Helps Your Business[…]
Some more simple to follow hints on how to get the basics of your website SEO correct… This is a follow on from our previous post on common SEO don’ts. Learn and enjoy! #1 Too much graphics, not enough text Search engines are stupid, really really stupid. They can only ‘read’ the mark-up of the website, Read more about SEO don’ts, part 2[…]
According to the Hills News the Hills Council has moved out its old offices on Showground Road and now moved proper into Norwest Business Park. The move had to be made as part of a compulsorily purchase by NSW government as part of the North West Rail Link Project. Their old office will be used as Read more about Hills Council moves into Norwest Business Park[…]
We look into the crystal ball and try to predict what the technology trends for 2014 will be… So, what is going to happen technology wise in 2014… Time to buff up that crystal ball.. #1 Wearables and wrists.. Even more than now, we will find the wearable technology creeping more and more into our Read more about Technology Predictions 2014[…]
Property Solutions Australia help people with financial issues around buying, selling and renting property. They have a new refreshed website now live. Just a quick note to say that the Property Solutions Australia website is now live. This was quite a interesting website project to work on as they operate in a very SEO competitive Read more about Property Solutions Australia website is live[…]
Part 3 of our series on how to write engaging blog posts. Subject focus is the single largest decisive factor in the success or failure of your blog post. Usually, many bloggers don’t spend enough time to develop a distinct purpose for their blog. Consequently, these bloggers just write – without giving any thought to Read more about How to Write Engaging Blog Posts – Subject Focus[…]
Maker Faires are nothing new, they have been occuring in the US and other places for quite a while now, but this is the first for Sydney. For those who don’t know they are place for people to share their interest in just making things – usually with a leaning towards the usage of technology Read more about Sydney Mini Maker Faire[…]
Keywords are words or string of words representing the content of your blog post. Keywords are strategically chosen to help your blog post communicate in a manner that resonates favourably not only with humans, but also with Google search spiders. What do Keywords Represent? Keywords represent what your blog post is about. Hence, usage of Read more about How to Write Engaging Blog Posts – Usage of Keywords[…]
This is the first of a series of articles to educate you on how to write better, more engaging blog posts. This will help your business make better use of blogs and improve your site traffic. The two most important aspects of writing engaging blog posts for your website are picking the right topic and Read more about How to Write Engaging Blog Posts[…]
Every 2 years MOZ asks a team of professionals what they think matters when doing Search Engine Optimisation. We look at the results… is social going to steal the show?
Yes, hard to believe but when you compete on Google for position in their Pay per click advertising, the SEO of your site plays an important part in how effective that advertising spend is. Let me explain. The ‘Magic’ of the bidding process Google uses a complex algorithm to work out who wins out in Read more about Pay per click Advertising – is your SEO right? Are you wasting money?[…]
In a new survey from the Pew Internet & American Life projects claims 72 percent of American adults are using some form of social network. The Pew group has been monitoring social network usage since 2005 and they say there has been ‘substantial growth’; for instance, the number of older adults (aged sixty five and Read more about Majority of adults online use social media, report[…]
The idea for this post came out after encountering two clients within 24 hours who were both spending thousands a month on online advertising and coming to the realisation that it was doing little if anything to contribute to their businesses. The Quality of your site matters! Something most people do not realise is that Read more about Online advertising, are you wasting your money?[…]
How do you tell if the business working on your website is ‘the real deal’? With so many businesses engaging in the website services area it can be difficult to work out who is the faker from the expert. A few simple ways to separate out the wheat from the chaff is as follows: Do Read more about Watch out for the Jack of all Trades…[…]
Google have finally announced in Beta responsive ad units. For those running ads this gets round the problem of trying to work out on the fly which ad unit to display, which given the variety of devices and display formats available now is a bit of a tall order to get right and keep right Read more about Google responsive Ad Units[…]