Top 5 tips for small business website design, what you should always do.
1. Call to action in the website header
Your small business website exists to attract custom, so make sure it is as easy as possible for your customers to contact you if possible. The easiest way to do this is to put a ‘call to action’ in the header of your site, such as a ‘contact us’ button. This means every page on your site carries this.
2. Make your website easy to navigate
An easy to navigate website breaks down its content into well organised and logically separate pages, where each page is focussed on a particular subject, product or service. This makes it easier to navigate, as well as easier for search engines to index correctly.
3. Put you main telephone number in your website header.
Again, this makes it easy for people to get in touch with you, plus allows instant dialling from mobile phones.. Which brings us onto..
4. Ensure your small business website works well on mobile phones and tablets
It is very much on the cards that sometime in 2014 the majority of internet traffic to websites will come from mobiles and tablets. Therefore you need to ensure NOW that your small business website works well on mobiles and tablets. Otherwise up to 50% of your visitors will find it hard to use your website and therefore look to do their custom elsewhere.
5. Write your content from the customers prospective
Most people when they do their business website fall into the trap of writing the content from their perspective and this ends up with a very dry and difficult to read site. Must people will not be familiar with your business ‘lingo’ or special terms etc. So you need to try to put yourself in your customers shoes and think how best to write your content so that:
- It is easy to understand;
- Precise and correct;
- Creates a desire in the reader to keep reading and get in touch.
Remember, the name of game is to convert visitors to your site into customers. At the very least they need to leave your website understanding exactly what products and services you provide; it may well be they will talk to someone else about what you provide.
The above are 5 quick tips on how to improve your small business website. If you would like to know more, please do get in touch with us.