How to Write Engaging Blog Posts

This is the first of a series of articles to educate you on how to write better, more engaging blog posts. This will help your business make better use of blogs and improve your site traffic.

The two most important aspects of writing engaging blog posts for your website are picking the right topic and writing content relevant to the chosen topic. However, for writing engaging blog posts, besides these two aspects, there are a number of other critical elements also involved. Some of these crucial aspects are discussed here.

The Significance of a Great Headline

The first step in attracting readers to your blog is crafting a gripping headline. A compelling headline is difficult to ignore; even by people who are busy. Initially, the power of your headline alone hooks readers and gets them to read the remaining part of your post. Hence, your headline needs to be extremely powerful for someone to be interested in clicking on your blog post.

Follow up with Great Content

You must follow up your catchy headline with equally compelling and interesting content. Failure to deliver good quality content is the swiftest way to offend your readers. You anger your readers by misleading them to your blog with an attractive headline and then failing to deliver the quality content they expect. Their time is wasted in the process, as well. This is a sure way of driving your readers away from your blog posts permanently. Another risk of delivering inferior content is that you infuriate your readers so much that they’ll share your post in popular social networks highlighting your second-rate content. Hence, following a catchy headline with equally compelling content in your blog is absolutely essential.

Subheadings Make Reading Your Blog Post Easier

The chief component that makes a blog post readable is its subheadings. Writing for the web is different. Never be under the illusion that people read every word of your blog post. With so much information flooding in every day, it’s foolish to expect readers to read through whole posts all the time. Most often, readers just scan through the subheadings of your post quickly. They read the entire post only if they find the content useful to them. Hence, serving up content in little chunks with subheadings is visually appealing and easy to scan.

Blog Posts Containing Images Attract Readers

Blog posts containing images are several times more effective than posts that do not. As far as attracting clicks, this is certainly true. Pictures, charts, graphs, and images make it easier for readers to scan through your blog. Illustrating your writing with visuals is another persuasive method of drawing readers to your blogs.

Engaging the Reader

Reading up on the subjects helps you to deliver meaningful content to the reader. Here, it is extremely important for you to be passionate about what you write. Readers of your posts will be able to tell when you are writing about a topic without feeling a genuine passion for it. As a website owner, you must be courageous enough to expose how a topic has interested and affected you. Additionally, you must not be too secretive, but be ready to share some details. For instance, if your blog post is about ice cream, make it sound personal. Few people would be interested in reading an article that starts with, “Ice cream tastes great. I like it.” Instead, you could start with, “The first time I tasted a delicious, morsel of creamy Peters Classic vanilla ice cream, I smiled, went ahead and finished the whole bowl.”


The key to writing an engaging blog post lies in a catchy headline backed by meaningful content, subheadings that arrange the content in the right order, and images in the post to make it more attractive. Besides, to captivate the reader, your blog post must be free of spelling or grammar errors. At Aykira, we assist website owners in writing engaging blog posts.

Next Part – Usage of Keywords